Christmas is coming (and here’s the proof)!

It’s no secret that I’m a fan of all things festive and Christmas-y. It’s my all-time favourite time of the year and I love making the most of it, after all we’re only allowed to celebrate this joyous festive occasion for a short period of time. So it seems crazy to me that we don’t start the celebrations until October at the earliest – madness I tell you! Anyway less ranting from me and let’s get back to this post! As a fan of this amazing event you can imagine that I would be massively excited about any sign that it’s time to get celebrating Christmas and so far I’ve spotted the following signs that Christmas is on its way. Hip hip hooray!

Costa have launched their Christmas cups (they’ve never done that before, have they?) and they are absolutely awesome – look at them! So far I’ve only tried the Snowman and gingerbread man cup but I’m pretty sure the other options of an elf and Santa himself will be just as awesome when I finally do. And of course the Starbucks red cups are back too, they basically epitomise Christmas don’t they? Also have you seen Starbucks’ new biscuits, red and white candy canes that taste scrumptious. I can’t recommend them enough!

The Christmas adverts have started to launch. Now I don’t know when it became a sign of Christmas, but over the last few years, particularly thanks to John Lewis there has most definitely been a week where Christmas ads are heralded like new signings for Manchester United. The build up and buzz they create is almost epic, and I admit I quite like it. We all know John Lewis have done some awesome ones over the years, (my favourite was this little boys excitement at giving a gift), but their Bear and Hare one for this year isn’t my favourite. Don’t get me wrong it’s cute and it’s definitely an improvement on last years awful snowman one, but it’s not quite festive enough for me I’m afraid. I think my favourite of all on the round-up here, is the Boots one (below). Isn’t it a lovely one? Not only is there snow and presents, there’s a lovely sentiment there and I like how it turns stereotypes on there head, unlike some of the big supermarkets last year with their stressed out Mum focussed ads last year.

Although it also feels remiss for me not to mention Sainsbury’s Christmas advert, which is actually a 50 minute film. How awesome is that! They’ve essentially asked people to film their Christmas and then spliced bits together. I’ve only seen the first trailer for it so far, but it’s absolutely brilliant. It captures the spirit of Christmas brilliantly and the end brought a tear to my eye.

So yet another sign that Christmas is coming? The fact that the Christmas sandwiches are here, hooray to that! I’ve not yet treated myself to one, but I know it’s only going to be a matter of time. After all Christmas sandwiches are epic as it’s like having a Christmas dinner in one bit – genius!

Finally the Spirit of Christmas happened last week and it was full of festive cheer. Not only did I have hours (literally) of fun looking for gift ideas, but there was also a load of yummy treats to try and finally lots of super-duper decorations to buy – I may have got a little carried away on one particular stall, oops!

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Have you spotted any other signs that tell you Christmas is imminent? What have I missed?

Also one other thing, this will be the very last post on this here blog. Sad I know but I’ve been contemplating changing the design of this bloglet for a while and that’s just not possible using WordPress without an awful lot of faffing. So after much consideration I’ve decided to take the leap over to Blogger and from now on you can find me at The Adventures of Fi. So when you need your fix of nattering about coffee, brownies, Christmas (of course), clothes and my inability to run, I will look forward to seeing you over there! See you soon, you lovely peeps – it’s been ace nattering with you over here. xxx

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Chocolate, Tesco and books for company – this weeks marketing loves

Today I thought I’d share some more marketing stuff that I’ve seen bandying around the interweb thingamajig and also out on the streets of London. I really enjoy collating this stuff and find it super useful for work purposes to have it all saved in one place – so I hope you all do too!

I can’t really remember if I’ve mentioned my lack of enthusiasm for the royal baby furore on this blog or not, but I really wasn’t as fussed as most other people seem to have been about it all. Don’t get me wrong I have nothing against the birth of a baby, I just don’t understand how it was the centre of the world for a good couple of weeks, craziness! There were a lot of dreadful adverts around at this time, but I absolutely adored this Carling video, which they released to celebrate the birth of Prince George. I love the humour in it and that it sticks to there usually messaging of Refreshingly Perfect (or not as the case may be). Brilliant!

Have you noticed the new Tesco adverts? Aren’t they just so NOT Tesco? I got almost to the end of the TV version of the advert before I realised that it was actually Tesco, when normally I don’t like any Tesco ads! But these ones are different and really good – I like the colours, the syle and the sentiment behind them all and I think it’s a great way for them to try and steal some of the customers from Sainsbury’s and even Waitrose. Very clever.


I’m super excited that Cadbury’s will be focusing on Christmas for a big marketing campaign – I agree with their marketing guy who says that it’s ‘sinful’ that they’ve not done more to celebrate this time of year, especially considering how much effort they put into Easter and also how much Cadbury’s chocolate is consumed at this time of year in the form of Roses and Selection boxes. Also how awesome is the design – I love the knitting/fairisle concept. Also, why am I surprised they’ve not used real people in their ads in the past – weird!

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Being in book marketing means I’m always on the look out for awesome book ads, and these ones are brilliant! I love the concept so much (mainly because it’s how I feel about books!). Make sure you check out the link as there are some other great images of Sherlock Holmes and Gandalf, it’s actually quite tricky to choose a favourite if you ask me!

What about you, what awesome ads and brilliant marketing gubbins have you noticed recently – I’d love to see some more brilliant suggestions!

Marketing campaigns I’m loving right now

I’m rather lucky that I get to do something I love day in and day out – marketing books through a number of different mediums. Recently I’ve been noticing some brilliant examples of great campaigns and thought it would be an interesting thing to add to this here blog. They are all very different but hopefully you’ll love them too. Are there any that I’ve totally bypassed and should have mentioned? If you think so let me know below.

Literacy campaign poster: This was a french literacy campaign that has now been translated into English and I love it because it plays on the similarity of ad designs for certain types of marketing. So below we have the look and feel of a fantasy film, which when you look closer you realise it advertising something completely different to what you assume. There are also versions for make up, clothes, cars and holidays which get the point across perfectly if you ask me.

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Monsters University: Everything Disney Pixar have done to promote this film has been exemplary. From their awesome teaser trailers  and tagline (More hairy than scary) to the website and activity on the Disney Pixar Facebook page I’ve loved it all. I can hardly wait to see the film now after such a masterclass in marketing.

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A lot of people have mentioned the Dove Real Beauty Sketches as being brilliant and I’d have to agree. Again it’s such a clever concept of showing how humans can be their own worst enemy and that what we focus on isn’t always what others see.

Below is one of three images that Penguin India created for an audio book campaign, isn’t it ingenious? I love it!

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M&S Perfectly

Is anyone else massively in love with Marks and Spencers’ brand new ‘Perfectly’ range, or is it just me? I think my wardrobe would benefit massively from having all these pieces in it as they are essentials for any wardrobe, and items I’m sadly missing (but that’s a post for another day). What I like most about these clothes is that whilst they are essentials they are not boring or plain – they are perfectly crafted and utterly beautiful. And they’d be soooo easy to wear to work, out with friends for dinner or on a weekend. I love the V neck blouse and think it would be the most versatile piece in the collection. I know it would look lovely with my Gap star skinny jeans and turquoise blazer or tucked into my brand new skirt with my neon pink cardigan – so both a casual everyday look and a smarter work outfit. Plus it’s sure to go with so many other things in my wardrobe. As for the trench coat, I’ve been searching for one for ages, so this would be perfect for the Spring and Summer, just as soon as they make their presence known in the UK that is. And at just ÂŁ39.50 that’s a fairly reasonable prize I’d say, especially as it would be worn for three or four months of the year. As for a black blazer, I’ve been meaning to buy one for ages as the two I have – a turquoise one and a white and blue stripy one – aren’t ideal for every occasion. So this black blazer which I could throw over a stripy t-shirt and skinny jeans of over a work dress would be ideal.

As well as liking the clothes, I’m also a fan of the simple, straightforward marketing campaign that they’ve developed for the six pieces. It’s genius to show how many different ways each piece can be worn and focus on what’s perfect about each item – the cut, the detail and the design.

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